YAHOO! MAKES RP A MORE PURPLE PLACE
“Project Purple” Unveiled to Power Pinoy Passions
MANILA, May 26, 2009 - Yahoo! today demonstrates its place as a highly relevant and essential tool to power Pinoy passions by spearheading a social movement called Project Purple, to help Filipinos Find, Share and Connect to the things that matter most to them.
Project Purple powers Pinoy passions by encouraging Filipinos to be creative, innovative, express opinions and be heard and listened to in a fun and fresh way. It’s an effort that links to Yahoo!’s brand promise to transform the lives of people, societies and economies.
“Project Purple is a social movement and is open to everyone – online and offline. We are rallying Pinoys to be Purple and utilize the internet to aim higher,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “The internet and Yahoo! have become essential services to people and a great equalizer for people to expand their horizons,” Anonuevo added.
Purple is Yahoo!’s corporate colour which reflects the company’s brand personality and philosophy of innovation, uniqueness, creativity and passion. With this campaign, Yahoo! aims to call out to all Filipinos who share this same vision to bring innovation and a positive change in the Philippines. As catalyst for Project Purple, Yahoo! empowers Filipinos through internet services that enable them to pursue their passions. Through a creative mix of online and offline initiatives, Yahoo! Project Purple brings awareness to the things Filipinos are passionate about and how they can be found on Yahoo!.
“The social movement started in the United States with the ‘Start Wearing Purple’ campaign. We are happy to bring this to the Philippines—the very first country outside the US where there are millions of creative, innovative and passionate Pinoys. Today, Yahoo! is excited to connect the country together in this campaign and we expect many more to join us in the coming weeks”, said Anonuevo.
Joining this social movement are top Philippine and global companies as well as popular Pinoy artists. These Purple partners include: Ayala Land, Inc., BlackBerry, Canon Philippines, Globe Telecom, Honda Philippines, Krispy Kreme Philippines, and Nestle Philippines. Participating local artists are: Aaron Roselo, Anjo Bolarda, Bjornik, Beth Parrocha-Doctolero, Christian Tamondong, Paul Imbong, and WeWillDoodle.
Here are some ways that Pinoys can be part of this social movement:
Be Part of Project Purple through Purple Hunt on the Yahoo! Philippines Front Page (www.yahoo.com.ph)
Yahoo! has given the treasure hunt its very own purple twist. Interesting insights about the web and the Philippines will be uncovered through the Yahoo! Purple Hunt micro-site. Participants will be asked to solve online clues and find items located around Metro Manila.
Neither shovel nor compass is required. Purple hunters simply need to log on to the Yahoo! Philippines front page (www.yahoo.com.ph) and click on “Purple Hunt.” The fun begins June 2 and will run up to July 25.
Up for grabs are Purple Krispy Kreme doughnuts and other Yahoo! prizes like Canon digital cameras and Blackberry mobile phones specially designed by Pinoy artists. One lucky purple hunter will drive away with the grand prize—a one-of-a-kind Honda Jazz car sporting purple artwork created by WeWillDoodle.
Attend the Purple Hunt Tour across Metro Manila
Running parallel to the online hunt is the Purple Hunt Tour to be sponsored by the Ayala Malls. As Project Purple sweeps across Metro Manila, Yahoo! booths will provide mall-goers a taste of the Purple life through activities that include:
•‘Purplize’ yourself - Watch you and your friends turn Purple with a few props and a whole lot of digital wizardry. You’ll even get a photo to remember your Purple self by!
•Yahoo! Mobile Surf & Lounge Booths - Our Purple crew will guide you through Yahoo! Mobile and other online services that showcase how Yahoo! makes surfing the web and sustaining connectivity easy and fun.
•Globe Broadband Tattoo Booth - Special ‘Purplized’ Globe Broadband Tattoo Pre-paid Kits will be sold!
•Krispy Kreme Doughnut* Counter - ‘Purplized’ Krispy Kreme Doughnuts will be given away daily, while stocks last!
•Nestle Ice Cream give-away - Nestle ice cream will also be given away daily while stocks last!
Catch the Purple Hunt Tour at Market! Market! on June 5-7, at Greenbelt 3 on June 8-10, at Glorietta 3 on June 11-15,and at Trinoma on June 16-18.
Support Pinoy Talent
Six local up and coming artists have submitted art pieces to Yahoo! for a soon-to-be-released limited edition art book “Purplescape.” It will showcase the perspectives of 20 graphic artists from Brazil, Canada, Indonesia, Korea, Malaysia, Philippines, Singapore, South Africa and the United Kingdom. These graphic artists were chosen based on the works they submitted in response to Yahoo!’s call for their individual renditions of a ‘purple world.’
Popular art-based performance group, WeWillDoodle, will create a one-of-a-kind art piece using the Honda Jazz as ‘canvas.’ The first of its kind, for the group and for Honda, the purple car is one of the must-have prizes in the online treasure hunt.
Find out more about these Pinoy artists by visiting the Yahoo! Philippines Front Page (www.yahoo.com.ph) and clicking on “Purple Hunt”.
(thanks to Jason Coates of YAHOO for these pics n write-up)
